Many British potato growers have been hit hard by floods this year. Currently, several supermarkets offer packages of potatoes with special blue stickers to encourage consumers to buy them, despite their not-so-perfect appearance.
Potatoes, especially in Lincolnshire, Norfolk, and parts of Yorkshire, were very damaged after a severe flood since 2012.
This week, Tesco is selling locally-made potatoes with a blue sticker that says: “I don't look like my pretty normal personality, but I still taste good. Buy me and support the British flood-affected manufacturers. ”
This action follows the initiative of the supermarket to expand the specifications that the retailer has developed for the appearance and quality of fresh produce.
Potatoes contain more potassium than bananas, more vitamin C than oranges, and more fiber than apples.
According to Tesco, potatoes can be slightly deformed, with spots and discoloration. About 60% of Tesco quality potatoes are grown in the east of England. For the second year in a row, farmers have been plagued by bad weather.
Direct speech: “In particular, in Norfolk and Lincolnshire, the harvest conditions were extremely difficult, and the producers worked hard to get as much crop as possible from the soil.
This means that some of our top-quality, high-quality potatoes will not look as good as usual. But they will still taste great, and we want customers to understand that quality is more than just appearance, ”the farmers say.
According to the Agriculture and Horticulture Development Council (AHDB), producers in the wettest year since 2012 "suffered greatly in times of disaster." He assured customers that there would be enough potatoes and fries for Christmas.
- Early potato prices in Ukraine fell to their lowest level in 3 years.
- In Indian Bengal, a lingering rain destroyed almost the entire potato crop.
- Earlier, we wrote that foreign young potatoes appeared in Ukraine.
- NBU President Minnett Butters said Britain could face an unrealistic shortage of potatoes.
