On the territory of the province of Guadalajara, located one hundred kilometers from the Spanish capital Madrid, there are vast and fragrant lavender fields.

Bright lilac flowers, which appear bright pink at dawn and dark purple at dawn, are increasingly replacing cereals, which not so long ago were a priority for local farmers.

However, time is running out, and Spanish farmers understand that growing lavender today is more profitable and grateful than cultivating wheat fields. After all, firstly, after harvesting lavender, the land remains not as dry as after growing wheat and other grains.

Secondly, from the sale of fragrant flowers you can earn as much money as from the sale of grain (if not more), and tourists also provide an additional inflow of financial resources.

The fact is that the picturesque Guadalajara with its unusually beautiful and fragrant lavender fields were really chosen by visitors who are willing to pay almost any amount, just to be able to take a walk between the lavender bushes, take spectacular photos that are likely to collect a lot of likes on Instagram and arrange a picnic on the background of incredibly beautiful slopes dotted with purple inflorescences.

Rural tourism is also developing in the vast Guadalajara: if earlier some tourists preferred to go on vacation to the sea coast, now many of them readily travel to the Spanish province to join in the cultivation of lavender fields.

It will not be amiss to note that they started growing lavender about thirty years ago, when one of the Guadalajara farmers visited Provence and got the idea to change wheat to flowers. Thus, the agrarian made a significant contribution to the economy of Spain, especially in the summer season, when the flow of solvent tourists is growing significantly.